The Power of Storytelling

Fiction, nonfiction, sermons–it’s all the same. It even applies to the copy-writing we do to promote books or church activities. There is power in storytelling. Christian writers are particularly aware of this since Jesus relied heavily on storytelling to convey spiritual truth. Storytelling informs and persuades as well as entertains.

As Neil Patel reminds us, “Stories make up 65% of all conversations in our daily lives. Storytelling is so powerful that it’s been around for over 40,000 years.”

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You can discuss matters of faith all day, but if you want to grab the attention of someone and persuade them, tell the story of your own spiritual journey, or the story of others. Personalize the facts!

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Christians need to be more aware of the power of storytelling as they seek to engage others. This graphic will raise your consciousness about the importance of storytelling.

How to Engage and Persuade People Through Storytelling
Courtesy of: Quick Sprout

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