Strang Rebrands Itself as “Charisma Media”
The company known for the last 30 years as Strang Communications has rebranded itself as Charisma Media. The change became effective on Feb. 1, 2011.
The name change correlates with a series of recent corporate shifts, including relaunching the company’s flagship magazine and renaming its book division, according to company officials. Founder and CEO Steve Strang says the moves not only position Charisma Media for growth in the digital age, but also undergird the organization’s purpose of inspiring people to radically change their world through the diversified resources the company produces.
Charisma Media is best known for its magazines such as Charisma, Ministry Today and Christian Retailing. But its book group, now called Charisma House, has grown rapidly in recent years with 10 books on the New York Times best-sellers list and has become the largest part of the company.
The Spanish group, called Casa Creación, was the fastest-growing part of the organization in 2010.
The company is also moving aggressively into digital products that include a free Charisma News app, electronic books, e-newsletters, a robust website and digital editions of its magazines that have readership in the top tier of digital magazines nationally.
In his column in the February issue of Charisma, Strang explained the name change this way: “Charisma is our strongest brand. It refers not only to spiritual gifts but also to our calling and passion to serve God and the church. Media signifies the diversified ways we can communicate—not only in print through magazines and books, but also online, via apps and the myriad of other digital vehicles.”
Published on: Feb 3, 2011