Proof that E-Books Have Become Mainstream

E-books have not had a lot of credibility. They have been around in one form or the other since the dawn of the Internet Age, but they have not gained wide acceptance until recently.

There are two huge indicators that e-books are now an acceptable, mainstream method of book publishing. The first is the report from Forrester Research that predicts that e-book sales will total $966 million in 2010. Sales were only $169 million in 2009, according to the research organization.

They say that in 2011, the $1 billion line for total e-books sales will be crossed. This level of sales has been possible because of wide use of the Kindle and other e-book reading devices.  According to Forrester only 7% of online adults who read books read e-books, so there is room for a lot more growth. The total U.S. book market in the U.S. is $35 billion.

The second major indicator is that the New York Times will create a best-seller list for electronic content early in 2011.

The NYT Bestseller list has been around since 1935 and is the most recognizable book ranking list. The NYT will rank sales aggregated from online service providers selling e-books, according to information released by the publisher. The Times has partnered with RoyaltyShare to validate e-book sales from various outlets.

The list will appear in The New York Times Book Review in print and online.

Published on: Nov 11, 2010

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