How to Start a Christian Blog in 2022
Christians have a call to spread the message of Jesus Christ. It extends to all, without exception. That call is found in Matthew 28:19-20. Today, church pastors teach us there are three different expressions of that call. We are to “pray, give, and go.” However, Jesus did not say that when in the Great Commission. In the passage recorded in Matthew. Jesus simply said, “Go.”
Like many people seeking to be obedient to Christ, I took Jesus’ Commission literally. I went. I have traveled several hundred thousand miles over the years to share the Good News and make disciples. That includes traveling to such diverse places as Western Europe, Eastern Europe, and the South Pacific. Thirty-one countries overall, plus forty US states.
However, today, I reach more people for Christ in one month than I reached in all my travels over a lifetime of ministry. I do it with this site. Over 12,000 unique visitors come here each month (2022) and read over 39,000 pages, and the numbers are growing. They come from countries around the world.
This site is not about making converts but about disciplining believers to spread the Good News through writing. Thus, we have the power today to “Go” from in front of our computers.
How to Start a Christian Blog and Reach the World for Christ
It has never been easier for people who follow Jesus to share their faith with others. One of the best ways to do that is to create a blog where you share your faith in practical ways.
According to Internet World Statistics, 65.6 percent of the world’s population was online in 2021. A single blog post can reach hundreds of thousands, even millions of people, in every corner of the globe. Evangelism has never been easier!
Today, missionaries no longer need to leave their homes to spread the word; they can instead use the internet to reach a much larger audience than was previously possible.
If you’ve reached this page, it likely means you have a passion for helping others and that God has brought you here to learn the skills necessary to become a blogger for Him.
Decide Who You Want to Help
“No wind is favorable to a ship without a port.” You must decide who you are writing for. If you write for everybody, you’ll reach nobody. But if you write to the few, you’ll reach many.
Many will be quick to say, “I’m writing for the Lord.” However true that may be, the reality is that you must write for humans. Write prayerfully, but with keen insight into your audience.
Think about your favorite blogs and websites. They have a specific audience they are targeting, don’t they?
One reason my blog got traction was that I had a very specific audience. I wanted to help those who loved the Lord and had a passion for writing, but didn’t know how to go about doing it.
Of course, writing interests me, and I have used it in the service of Christ for many decades. I have written many books, thousands of blog posts, video scripts, and many other kinds of materials.
Based on your interests, for whom will you write? Examples:
- New Believers
- Christian workers
- The Counter-culture
- College students
- Women in ministry
Don’t be tempted to write on all topics. Define your audience. If you want to build a loyal readership, focus on one topic that interests you the most, and stick to it.
What Blogging Platform Should You Use?
Sadly, too many Christians are cheapskates when it comes to provisioning their Christian blogging journey. They think they will save money by using free services like Blogger.com or WordPress.com. Sites like are free because they are mostly useless. They control your income and your right to free expression.
Some novice Christian bloggers think they will use a free site to start, then transfer it to a “real site” when they get traffic (visitors).
That idea is the devil’s trick to discourage you. You won’t get much traffic to a free site. And it is nearly impossible to transfer the traffic you get. You’ll likely lose two-thirds of your visitors. Plus, you lose the opportunity to free speech and severely limit your ability to receive income.
The best way is to save from $800-$1,000 and create a site that honors the Lord and at least has the possibility of reaching people. Best practices include:
- Buying your own domain name.
- Get hosting space from one of the many companies that offer the service. Note: Never buy your domain name and hosting from the same company.
- Hire someone to install WordPress on your host or do it yourself. Note: WordPress.ORG is your free source for an independent site. WordPress.COM is not for you if you are serious about reaching the world for Christ.
Think of your blogging platform as your church. You want an inviting place to welcome visitors.
How to write Christian Blog posts
Answering this question is like trying to answer the question, “How do I cook eggs?” There are probably hundreds if not thousands of different ways to cook eggs. You have to decide how you want to serve them before you can know how to cook them.
How to write a blog is such a big topic that I have written two books about it—one for a Christian audience and one for a general audience. You can benefit from both books. But let me give you the essentials here:
- You want to write at least one new blog post each week, and it should be at least 1,200 words. That’s the new normal if you expect to be indexed in search engines and build an audience.
- All interesting blog posts have these characteristics in common: They have a hook in a short first paragraph that grabs reader attention. There are at least three main points (some with sub-points). You do not end with a conclusion. Instead, you end with a “Call-to-Action.” Christian writers, above all, want to spur their readers to action.
- How long does it take to write a blog post that attracts attention and elects action? If you know your topic, 3-4 hours should be enough. Your first blog posts may take longer, but you can achieve high quality with short writing times.
Don’t wait for inspiration to write posts. Have a plan. I have created a workbook that will help you do exactly that.
Promoting Your Christian Blog
Here is an astounding fact from Ahrefs, the website optimization company. They studied one billion web pages, and they discovered that 90.6% of them received NO VISITORS from search engines. Only 1.04% got between 100-and 1,000 visits from that source.
So, if you think, “If I build, they will come,” then you will fail. You must actively promote your blog website. Search engine traffic is important, but you must use all means to promote your site.
Below are some of the best ways to get people to visit your site and read your content.
Share Your New Blog with Everyone You Know
Never tell people you have a new blog until you have at least 6-12 blog posts for people to read. After that, cut loose and tell Church members, family, and friends about your Christian blog.
Ask them to come and check it out and leave you comments so you can learn what resonates with them and what needs improvement. Most important, ask everyone you know to share your site link with everyone in their network. That’s you get traction quickly.
Promote Your Christian Blog on Social Media
You should share the link to your posts on your own social media pages and also on the pages of everyone in your network. But this comes with a serious warning. You NEVER want to use your blog to drive traffic to your social media sites. That’s pointless.
You ALWAYS want to use social media to drive visitors to your site. That is where your articles are and the place where you build a community. We know that almost all social media companies do not support Christian values, and any presence you have on Facebook, Twitter, or many other sites will vanish in a heartbeat if you cross them.
You should create social media accounts for your blog with the same name as the blog itself. This is where you begin promoting every post you write. Don’t post the entire blog. Post a teaser and a link to your site.
If you’re just starting out, you could promote your blog on your existing profiles. However, be careful about wasting too much time posting to social media. Discover where your traffic is coming from, post on the, and ignore the rest.
For example, I get a traffic boost when I post my latest article or video link on Facebook. But once, I spent months trying to build traffic with Pinterest, and it was a total waste of time. Blogs have metrics, and that means you can see the sources of your traffic, so you want to monitor it to make the best use of your time.
Don’t forget forums and groups your audience frequents. Don’t go to them to drop a link. That’s considered being rude. Participate in the discussion, and display your blog link passively in your signature. People will see it and visit to see what other helpful information you offer.
Leverage the Power of Email Marketing
One of the main reasons you want to drive traffic to your website is so you can collect the email addresses of your readers. Usually, you do this by offering something in exchange for it, like a free ebook or other literature targeted at your audience. You can deliver them automatically in PDF format for pennies. I discuss various methods of doing that in this book.
You will reach more people faster when you maintain a mailing list and keep in contact with your readers at least twice a month.
Search Engine Optimization (SEO)
Your new Christian blog is invisible. No one knows it’s there unless you tell them. Don’t be shy about using the methods I mentioned above. However, the best way to leverage visits is by making your blog posts easy to find on Google or other search engines. You do that by optimizing your pages so they are easy to find for those searching for your topic. When you optimize your content properly, you become part of the 1.04% I mentioned above.
SEO can be complex. Most Christian bloggers make SEO their hobby. However, if you’re just getting started, you can discover SEO basics here.
One fact is sure. You cannot have a successful Christian blog if people cannot find your website. SEO is the cheapest and most effective way to become visible around the world.
The Next Step
The Lord has told you to “Go and make disciples” for Him. You can have a worldwide ministry from your keyboard. Start reaching others today.