Digital NIV Bible Hits Bestseller Lists

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Grand Rapids, Mich.– Zondervan, owned by media mogul Rupert Murdoch, and the world’s leading Bible publisher, reported its NIV Bible eBook, is the company’s fastest-selling eBook. It broke into the USA Today bestsellers list spanning all books, the company said in a news release.

The digital release marks the first time that a new Bible translation has launched in a digital format prior to publication in a print format.

The NIV Bible, featuring the updated New International Version text,  made its debut as the #1 eBook in the Religion & Spirituality Category of Apple’s iBookstore and rose to #7 for all books on Apple. It is currently among the Top 100 in Amazon’s Kindle Store, and a Top 25 eBook in Barnes & Noble’s Nookbook Store.

“The publishing industry broke numerous records this year with eBook sales, and we are proud that the NIV Bible was among the bestsellers during the Christmas season,” said Moe Girkins, president and CEO of Zondervan.

The Bible is the bestselling book in history and the NIV Bible is the bestselling version year after year, selling more than 400 million copies since its first full publication in 1978. Following the launch of the newly designed NIV eBook, Zondervan plans to continue to release several new NIV eBooks, apps and digital products by the end of 2011. Print products featuring the updated NIV are scheduled for release in March 2011.

The NIV update was completed in the fall of 2010 after years of rigorous translation work by the Committee on Bible Translation. The CBT was formed in 1965 to create a modern English Bible translation from the oldest and best-attested biblical manuscripts. Since the most recent NIV update in 1984, the CBT has continued to meet every year in accordance with the NIV charter, which requires constant monitoring of developments in biblical scholarship and English usage and the reflection of these developments in periodic updates to the text.

“People are telling us they would love to see the Word of God be #1 on the best-seller lists, and it is exciting and humbling to see their love for the updated NIV achieve that. The Bible is in fact the best-selling book of all time and sells more than any other book every year, but the sales are diluted between multiple English translations and bindings,” said Chip Brown, senior vice president and publisher of Bibles at Zondervan. “Millions of people unwrapped an iPad, Kindle, Nook or other e-reader during the holiday season, leading to an industry-wide spike in eBook sales, and we are delighted that the NIV Bible was among consumers’ most desired eBooks to download.”

Zondervan was the first publisher to have Bibles available in Apple’s iBookstore at the launch of the iPad. In total, the company has published more than 30 Bible titles for eBook readers, including the iPad, Kindle, Nook, Sony Reader, etc. The NIV Study Bible consistently ranks among Zondervan’s top digital products.

Published on: Jan 11, 2011 


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