Christian Bookstores Implement Local On-Demand Book Printing
HarperCollins Christian Publishing, composed of both Thomas Nelson, Inc. and Zondervan, has joined On Demand Books’ growing Espresso Book Machine (EBM) program, making its titles available through EBM’s Print on Demand (POD) system. This adds thousands of Christian books that can now be printed at Christian bookstores which have the machine installed on their premises.
How It Works
Customers select the book they want from digital files and a quality paperback book is printed for them in just a few minutes.
“We’re excited to partner with On Demand Books and the opportunities this relationship presents,” Tom Knight said in a company news release. The HarperCollins Christian Publishing sales executive said, “The Espresso Book Machine will significantly enhance a customer’s in-store experience by giving bricks-and-mortar retailers the ability to offer an almost endless supply of books. I’m looking forward to a long relationship with On Demand Books and the retailers they serve.”
The EBM is the only digital-to-print at-retail solution on the market today. With the push of a button, a title can be printed with a full-color cover, bound, and trimmed to any standard size. In a matter of minutes, it emerges from the EBM as a bookstore-quality paperback book, which the customer can pay for and walk out the store with right there and then.
Zondervan and Nelson Like Concept
“Christian and inspirational content is an ideal fit for the EBM. Stores can now make titles available to customers that may not be on display on the shelves,” says Dane Neller, CEO of On Demand Books. “We are thrilled that both Thomas Nelson and Zondervan understand this and have joined us, and that their titles can now be sold regardless of season or store inventory.”
Content from publishers is fed to the EBM via EspressNet, On Demand Books’ growing digital network of titles (currently numbering over seven million). Much like an iTunes for books, EspressNet retrieves, encrypts, transmits, and catalogues books from a multitude of English and foreign language content providers, including public domain, in-copyright, and self-published titles. Through the SelfServe software, writers can format, design, edit, and upload their books for printing through the EBM, and for inclusion in EspressNet. SelfServe will soon also be able to convert print files to the ePub format suitable for e-readers.
The EBM provides a new sales channel for publishers, and vastly increases the availability of titles for physical bookstores, significantly reducing loss of sales due to books being out-of-stock. In addition, the EBM technology offers libraries and bricks-and-mortar retailers the opportunity to become community self-publishing centers, providing a new distribution platform for self-published authors. And of course the EBM improves overall efficiency and environmental sustainability by eliminating shipping and the return and pulping of unwanted books.