Book Cover Art Important to Reading Experience
Everyone has heard the cliche–“You can’t tell a book by it’s cover.” But is it true? Publisher’s say that cover art converts browsers into buyers. In fact, many covers have become iconic. A first edition of F. Scott Fitzgerald’s The Great Gatsby sells for $10,000; if it has its artistic dust cover, it is worth $80,000.
This video explains the cover development process as practiced at mainline publisher Random House. It is very different than the approach taken by most self-publishers.
Published on: Jan 8, 2011. Video updated Feb 7, 2018