Book Cover Art Important to Reading Experience

Everyone has heard the cliche–“You can’t tell a book by it’s cover.” But is it true? Publisher’s say that cover art converts browsers into buyers.  In fact, many covers have become iconic.  A first edition of F. Scott Fitzgerald’s The Great Gatsby sells for $10,000; if it has its artistic dust cover, it is worth $80,000.

This video explains the cover development process as practiced at mainline publisher Random House. It is very different than the approach taken by most self-publishers.

Published on: Jan 8, 2011. Video updated Feb 7, 2018